The club’s lively, light blue color is an asset of the Samsung image. To enhance readability, the word mark was developed to be clear and sharp. In addition, the word mark’s letters were designed to be oblique to express the club’s vital and forward-looking image. It also indicates a vision of leaping forward as the best club.

Emblems are intended to be used in PR media, promotional materials and other diverse promotion communications. Emblems are used when the word mark is difficult to use or when the image of Samsung Lions should be highlighted.

Mascot emblems are designed to be applied in diverse promotional items such as PR media and promotional items to facilitate the club’s friendly communication with fans.

Uniforms are visual media to promote the club to fans, thus they should not only be functionally efficient but should also effectively and consistently express the club’s image.

The word mark should be clearly highlighted against the background and surrounding colors. This manual should be used with underlying principle. For other situations that are difficult to assess, please consult the VI Administrative Department.